In the present scenario, a lot of businesses are becoming close-knit and are moving towards more sustainable means of marketing and advertising.

Due to the outbreak of the COVID pandemic, it was difficult for the business houses to survive in the market and it had become the need of an hour to find various other alternatives to be back on track. What could be the alternative? Digital Marketing is the answer.

Digital Marketing has opened a gate of a vast variety of opportunities for businesses. Using social networks, one cannot only share private pictures of one’s birthday but also earn customers for one’s businesses and reach them conveniently. The speed with which digital media transmits information and helps boost a business is amazing.

We have heard this new term: DIGITAL MARKETING. SO, WHAT IT ACTUALLY IS…?

Digital marketing, also called online marketing, is a promotion of brands to connect with potential customers using the internet and other forms of digital communication. Using these media channels, digital marketing is a method by which companies endorse goods, services, and brands.

What makes digital marketing unique???

The key to a great marketing campaign is to promote products using every touchpoint of daily use of the internet to reach you. Through digital marketing, we can reach people where they spend their maximum time as the internet is a major source of entertainment nowadays. They are surfing the web looking for your products or services. If they can’t find your products on the internet because you don’t have an online presence, you risk losing those leads to your competitors. Digital marketing creates the opportunity for smaller to mid-sized businesses to compete with bigger corporations. It provides a level playing field for growing businesses. So, the importance of digital marketing can be summarized as: –

1. It can be hyper-personalized, and content can be modified according to the target audience.
2. It aligns with how people prefer to shop nowadays.
3. It provides a platform to compare products of different companies.
4. Customers can be reached through various platforms like social media, emails, mobile marketing, and search engine optimization.
5. It is affordable and cost-effective as it uses limited resources.
6. Digital marketing establishes a rapport for your product brand.
7. It has a wider reach and better exposure to the company’s brand.
8. Reviews, that are important for consumer satisfaction, can be taken easily.

Digital marketing is not an end; it is a means to achieve something more fruitful. There are various types of digital marketing that are in trend to reach potential customers.

• Social media marketing: – Social media campaigns are an authentic way to connect and engage with a niche audience. It is a process of creating customized content suited to individual social media platforms to enhance engagements and sharing.
• Content marketing: – it is the process of delivering quality content in a strategic way to a specific audience as per based on goals, needs, and preferences. The content must be attractive, appropriate, and relevant to the product or Service Company is delivering.
• Search engine optimization: – it is the art of ranking high on the Google search pages without paying for it. The process involves researching and analyzing the trends and identifying best practices to develop strategies and implement them to enhance search results.
• Email marketing: – it’s a very common technique of reaching customers on a mass level using email as a source to deliver a commercial message to promote a product or service and it can also be in a customized form and is also cost-effective and economical method.

Thus, this is the era of technology wherein companies which are tech-friendly can only survive and compete in this market and the rest will be out of this race. So, business needs whole new structure to expand and grow and for this digital marketing is the best tool to enhance their customer base.