Modern kitchen organization aims at orienting staff in all the areas of the kitchen, so that a multi skilled workforce is created. A business organization is defined as an arrangement of people in job to accomplish the goals of the operation. The strongest business plans always include most of the components described below. It is often advised to the first- time restaurateurs to read a bunch of several business plans for other restaurants and technology for better sense of layout options, service standard, Menu, Functions, Organization structure, clarity of concept and Intra & Inter departmental relationship. Then one must put the sections that he feels would be most compelling to someone who’s never met you first: the “Management Team” section if you’re coming from high-profile establishments, for example.
Before you meet the investors prepare the following:
- Branded Cover
To make the cover look attractive and formal include the logo (even if it’s not finalized), the date, and your name. Brand cover looks attractive and presentable.
Describe your restaurant’s theme to get the reader excited about your idea. Mention in detail about the food you’ll be serving, inspiration behind your concept, and an overview of service style. Emphasis on what will be unique about your restaurant as compared to other similar service outlets.
- Sample Menu
The menu is the most important component of any restaurant, so this should be more than just a simple list of items. Incorporate your logo and mock up a formatted menu in a formal way .Your menu should also include items with prices, based on a detailed cost analysis. This will give a clear understanding of your targeted price and cost, provide the first building block to figuring out average check estimations needed to create financial projections, and show investors that you’ve done the homework needed to be confident that you’ll be able to sell these items at these prices and operate within your budget.
Service is the most important part of the food outlets and as well as of the f & b service department. This section is most relevant for fine-dining concepts. It can be a powerful way of conveying your ideas of hospitality to investors by explaining the details of the guest’s service experience. Cite the details like, will your restaurant have counter service designed to get guests on their way as quickly as possible, or will it look more like theater, with captains putting plates in front of guests simultaneously? If the service department is not noteworthy component of your operation, address it briefly in the concept section.
- Management Team
It is also important to write a brief overview of yourself and the team you have established so far. You should also demonstrate that the work experience you’ve acquired over the course of your career has provided you with the necessary skills to run a successful restaurant. Most independent restaurant investors are in this for more than just money, so giving some indication of what you value and who you are outside of work may help too.
Design plays an important role for attracting more and more customer. Incorporate some visuals. Show images of the design and feeling of your restaurant. Photos of other restaurants that you love that are similar to the brand you’re building are also helpful.
- Target Market
Who is going to eat at your restaurant? Mention their demographics. Once you’ve described them in detail, explain how your specific concept will be appealing to them. It is important to set a target for market.
There should be a natural and very clear connection between the information you present in the “Target Market” section and the location. The location of an establishment plays an important role in the selection of the style of service. Don’t assume that potential investors will be familiar with the areas you’re discussing and who works or lives there — make the connections clear. If you don’t have a site, this is a good place to discuss what you’re looking for in terms of square footage, foot traffic, parking, freeway accessibility, and other important details.
- Market Overview
The overview of your surrounding area is always kept in mind. If existing restaurants are doing poorly, explain why yours won’t fall into the same line; if restaurants are doing well, explain how you’ll compete in an already booming restaurant climate.
- Marketing & Publicity
Marketing and publicity are essentials in promoting business. Discuss your pre- and post-opening marketing plan to show investors how you plan to gain attention. If you’re going to hire a PR/marketing company, introduce them and explain why you’ve chosen them over other companies (including some of their best-known clients helps). If not, convey that you have a plan in place to generate attention on your own through paid, owned and earned media. It also include
- Marketing objectives
- Market analysis summary
- Market needs
- Market trends
- SWOT Analysis
- Marketing mix
- Marketing research
- Attorney Designer ,PR & Marketing
- Service staff
Briefly explain the services they’ll be providing for you, why you chose them, and any notable accomplishments.