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Fashion trends come and go, while social values become established and characterize their beliefs and culture. Fashion is not an ambitious projected image that reinterprets good old values to fulfill a function or agenda as well, but rather a concept that is evocative and refreshing enough for society to appreciate more instinctively. In society, an individual’s physical appearance even makes us the ticket to communicate signals, such as possible clues about their nonverbal body, values, and lifestyle. Projecting a basic image of how we look and feel and expressing our emotional experience through interactive tools in clothing. The success of fashion trends lies in how society interprets and judges them. Today’s consumer culture is driven by a desire to bridge the gap between the wealthy and the economically unsustainable, for example, when it comes to embracing trends.


Modern Consumer Behavior

Modern youth (ages 15-20) are the life makers of fashion trends because of their predictable boldness, propensity to shop, high risk-taking, trial and error, and experimentation. In a globalised world well connected by network technologies, geographic distance is no longer an obstacle to achieving and observing experiences. Rather, the entanglement of populist models and theories helps to better explain the phenomenon. A classic example of this is not following cultural stars and spotlights or rich and wealthy people but being governed by their attitudes and lifestyles when making product purchasing decisions. Today’s world is driven by knowledge and experience, so everyone can experience and appreciate the moment, regardless of their financial situation. Rich people are not the best judges of taste or worth. And knowledge is a common platform on which we compete on an equal footing. In fact, a new line has been drawn between the ignorant and the intellectual, rather than between the rich and the economically weak.

The Face Fashion Phenomenon of Daily

Fashion is not limited to European or Western haute couture but can be divided into haute couture and casual fashion. This unique style is also based on fashion trends, style conventions, and trendy codes of modern life. It is a concept developed by designers and prediction services, street fashion, the evaluation of aesthetic experiences, and observations of social environments. In other words, since appearance is social etiquette and an effective form of non-verbal communication, the purpose is to communicate one’s values in order to make friends or respect them. The social agenda of fashion trends In fact, clothing and fashion have many ideological meanings. Fashion trends reflect the visual culture and clothing styles that shape a consumer’s identity in a given context. In other words, if you set standards, you are giving them the right style and way to dress. This dress code was, in fact, based on social values and emotional expectations of the time.

Characteristics of Generation

Jeans, nice sneakers, and tousled hair have become the dominant style for many young people, while jeans, nice sneakers, and well-groomed hair have become the dominant style for women. Gen Zers are also called digital natives because they can write, edit documents, post photos on Instagram, and make phone calls all at the same time.


Attitude is the expression of emotion, and value is the driving force or guide that helps consumers make judgements. When value attitudes towards a product are expressed, consumers are motivated to use the product as a form of self-expression. The pursuit of freedom of expression and unlimited anonymity challenges the very nature of the social agenda of forecasting institutions. As a result, forecasting agencies have introduced a new modeling environment by changing the forecasting parameters. Indulgence is emulating and demonstrating how others interact and make decisions that you and your close teammates value and cherish.


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