21st century is the era when trends of the fashion industry dominate the world more than they ever did. Fashion in the ‘60s was the time of change and challenge. The 60’s fashion was characterized by the feeling that a break with the past had been achieved. All the products looked newer and brighter. The swinging ‘60s were at its height and this is even more prominent today.
Nowadays, fashion is bold and daring, and this reflects a new generation that is not afraid to say what they think, or wear what they want. Fashion is not only about clothing your body, it is the essence of your personality and beliefs, and designers are well aware of the power they hold.
But it’s again the time to change and challenge the world. Our Fashion Industry is destroying our nature and we need to understand this. In the 60s, most people were still sewing their clothes, and wearing designer-made garments was a form of exclusivism. And It is quite hard to imagine those days, especially now in times of fast-fashion and retail giants.
However, this time, slow fashion does not mean going back to sewing own garments like in the ’60s. It means achieving sustainable fashion by using innovative materials. Use materials and textiles that can protect and nurture our environment rather than destroying it. Although 2019 laid a strong foundation for sustainable fashion and quickly brands are adapting their collections to be more sustainable. But we as consumer also need to understand this. And the quarantine due to COVID-19 has given consumers the required time and space to introspect and re-evaluate their perspective towards consumption and fashion.
Yet the reality is that as we are forced to stay in our homes many of us are financially burdened by layoffs or new childcare responsibilities, and the desire to buy new clothes feels like a distant dream.
For Fashion Revolutionaries, this unique set of circumstances will hopefully bring new movement that we have been pushing for many years. I hope that these indoor days can bring revolutions in caring for our clothes better, mending and making clothing, and adopting a mindset of longevity when it comes to our wardrobes.
The global outbreak of COVID-19 has made the world at large realize that fashion needs to take its share of responsibility for harming the environment and understand that the consumer too is increasingly aware and discerning. This outbreak will turn out to be the necessary shakeup that the fashion industry needs to become fully sustainable.
For both, emerging designers and conscious consumers, the future of fashion looks bright. And, we can’t wait to see what the next decade of fashion is going to bring!!